{"id":160,"date":"2022-02-05T20:51:20","date_gmt":"2022-02-05T18:51:20","guid":{"rendered":"http:\/\/sanasi.eu\/?p=160"},"modified":"2022-02-08T19:02:18","modified_gmt":"2022-02-08T17:02:18","slug":"sisaltomarkkinointi-ja-copywriting","status":"publish","type":"post","link":"https:\/\/sanasi.eu\/?p=160","title":{"rendered":"Sis\u00e4lt\u00f6markkinointi ja copywriting"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"160\" class=\"elementor elementor-160\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db8487a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db8487a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7524a9c\" data-id=\"7524a9c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43bdd8b elementor-widget elementor-widget-image\" data-id=\"43bdd8b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"578\" src=\"https:\/\/sanasi.eu\/wp-content\/uploads\/2022\/02\/simppukkakokoelma-768x578.jpg\" class=\"attachment-medium_large size-medium_large wp-image-152\" alt=\"\" srcset=\"https:\/\/sanasi.eu\/wp-content\/uploads\/2022\/02\/simppukkakokoelma-768x578.jpg 768w, https:\/\/sanasi.eu\/wp-content\/uploads\/2022\/02\/simppukkakokoelma-300x226.jpg 300w, https:\/\/sanasi.eu\/wp-content\/uploads\/2022\/02\/simppukkakokoelma-1024x771.jpg 1024w, https:\/\/sanasi.eu\/wp-content\/uploads\/2022\/02\/simppukkakokoelma-1536x1157.jpg 1536w, https:\/\/sanasi.eu\/wp-content\/uploads\/2022\/02\/simppukkakokoelma-2048x1542.jpg 2048w, https:\/\/sanasi.eu\/wp-content\/uploads\/2022\/02\/simppukkakokoelma-scaled-e1644330932161.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2da7e1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2da7e1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6186e6a6\" data-id=\"6186e6a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72dd9394 elementor-widget elementor-widget-text-editor\" data-id=\"72dd9394\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><style>\/*! elementor - v3.5.5 - 03-02-2022 *\/<br \/>\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style><\/p>\n\n<h2>Mit\u00e4 eroa on sis\u00e4lt\u00f6markkinoinnilla ja copywritingilla?<\/h2>\n<p>\u00a0<\/p>\n<p>Usein esimerkiksi yrityksen nettisivujen tekstit ovat yhdistelm\u00e4 sis\u00e4lt\u00f6markkinoinnista ja copysta.<\/p>\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Copywriting -tekstin ja sis\u00e4lt\u00f6markkinoinnin ero on tekstien tarkoituksessa.<\/p>\n<\/blockquote>\n\n<p>Yksinkertaistaen copywriting -tekstill\u00e4 on tarkoitus saada aikaan v\u00e4lit\u00f6n konversio. Saada siis lukija tekem\u00e4\u00e4n haluttu toiminto: Ottamaan yhteytt\u00e4, ostamaan tuote, lataamaan sis\u00e4lt\u00f6\u00e4 jne.<\/p>\n\n<p>Sis\u00e4lt\u00f6markkinoinnin voi puolestaan tiivist\u00e4\u00e4 hy\u00f6dyllisen tekstin tuottamiseksi kohderyhm\u00e4lle. Sis\u00e4lt\u00f6 ei tuputa tuotetta tai palvelua, vaan tarjoaa kohderyhm\u00e4n n\u00e4k\u00f6kulmasta jotakin enemm\u00e4n.<\/p>\n\n<p>Sis\u00e4lt\u00f6markkinoinnin tavoitteena on esimerkiksi luoda lis\u00e4arvoa asiakkaallesi, rakentaa mielikuvaa asiantuntijuudesta ja luotettavuudesta, tulla tutummaksi ja edist\u00e4\u00e4 sivuston hakukonel\u00f6ydett\u00e4vyytt\u00e4. Tekstin tavoitteena on olla asiakastasi hy\u00f6dytt\u00e4v\u00e4; joko informoiva tai viihdytt\u00e4v\u00e4.<\/p>\n\n<p>Usein esimerkiksi blogiartikkeli toimii my\u00f6s alustana, jonne liikennett\u00e4 ohjataan sosiaalisesta mediasta. Kiinnostava kirjoitus tuo siis liikennett\u00e4 kotisivuillesi, kun kerrot siit\u00e4 somessa.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"mainonnan-ja-sisaltomarkkinoinnin-tavoite-on-siis-usein-sama-miksi-sitten-tarvitaan-molempia\">Mainonnan ja sis\u00e4lt\u00f6markkinoinnin tavoite on siis usein sama. Miksi sitten tarvitaan molempia?<\/h3>\n\n<p><br \/>Markkinoinnissa viitataan usein eri versioihin klassisesta AIDA-mallista ( A= Attention \/ Awareness, I= Interest, D= Desire, A= Action)<\/p>\n\n<p>AIDA -kirjainyhdistelm\u00e4 kuvaa karkeasti asiakkaan eri askelia ostopolullaan. Ensiksi pit\u00e4\u00e4 olla ylip\u00e4\u00e4ns\u00e4 tietoinen tuotteesta tai palvelusta, jotta siit\u00e4 voisi kiinnostua, jotta sit\u00e4 voisi harkita ja haluta ja lopulta ryhty\u00e4 toimeen ostoaikeensa kanssa.<\/p>\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Copy ja sis\u00e4lt\u00f6markkinointi puhuttelevat potentiaalista asiakastasi<strong> eri kohdissa asiakkaan ostopolkua<\/strong>.<\/p>\n<\/blockquote>\n\n<p>Sis\u00e4lt\u00f6strategiaa laadittaessa on hyv\u00e4 m\u00e4\u00e4ritell\u00e4 kohderyhm\u00e4t ja kustakin kohderyhm\u00e4st\u00e4 viel\u00e4 erikseen ns. ostajapersoonat ja heid\u00e4n potentiaalisesti erilaiset ostopolkunsa. Tuollaisen m\u00e4\u00e4rittelyn avulla pyrit\u00e4\u00e4n valitsemaan oikeat kanavat kullekin kohderyhm\u00e4n ostajapersoonalle ja oikeat sis\u00e4ll\u00f6t heid\u00e4n tavoittamisekseen eri ostopolkujensa vaiheissa.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mit\u00e4 eroa on sis\u00e4lt\u00f6markkinoinnilla ja copywritingilla? \u00a0 Usein esimerkiksi yrityksen nettisivujen tekstit ovat yhdistelm\u00e4 sis\u00e4lt\u00f6markkinoinnista ja copysta. Copywriting -tekstin ja [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[12,13,11],"class_list":["post-160","post","type-post","status-publish","format-standard","hentry","category-yleinen","tag-copywriting","tag-kavijaohjaus","tag-sisaltomarkkinointi"],"_links":{"self":[{"href":"https:\/\/sanasi.eu\/index.php?rest_route=\/wp\/v2\/posts\/160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sanasi.eu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sanasi.eu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sanasi.eu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sanasi.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=160"}],"version-history":[{"count":22,"href":"https:\/\/sanasi.eu\/index.php?rest_route=\/wp\/v2\/posts\/160\/revisions"}],"predecessor-version":[{"id":1526,"href":"https:\/\/sanasi.eu\/index.php?rest_route=\/wp\/v2\/posts\/160\/revisions\/1526"}],"wp:attachment":[{"href":"https:\/\/sanasi.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sanasi.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sanasi.eu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}