{"id":1494,"date":"2022-02-08T18:15:52","date_gmt":"2022-02-08T16:15:52","guid":{"rendered":"http:\/\/sanasi.eu\/?p=1494"},"modified":"2022-02-08T19:01:51","modified_gmt":"2022-02-08T17:01:51","slug":"seo-ja-yritysblogi","status":"publish","type":"post","link":"https:\/\/sanasi.eu\/?p=1494","title":{"rendered":"SEO ja yritysblogi"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1494\" class=\"elementor elementor-1494\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2625134d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2625134d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35466f8\" data-id=\"35466f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b840f47 elementor-widget elementor-widget-image\" data-id=\"b840f47\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/sanasi.eu\/wp-content\/uploads\/2022\/02\/robotti-keybordilla-768x430.jpg\" class=\"attachment-medium_large size-medium_large wp-image-1496\" alt=\"\" srcset=\"https:\/\/sanasi.eu\/wp-content\/uploads\/2022\/02\/robotti-keybordilla-768x430.jpg 768w, https:\/\/sanasi.eu\/wp-content\/uploads\/2022\/02\/robotti-keybordilla-300x168.jpg 300w, https:\/\/sanasi.eu\/wp-content\/uploads\/2022\/02\/robotti-keybordilla-1024x574.jpg 1024w, https:\/\/sanasi.eu\/wp-content\/uploads\/2022\/02\/robotti-keybordilla-1536x860.jpg 1536w, https:\/\/sanasi.eu\/wp-content\/uploads\/2022\/02\/robotti-keybordilla-2048x1147.jpg 2048w, https:\/\/sanasi.eu\/wp-content\/uploads\/2022\/02\/robotti-keybordilla-e1644337053560.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d3f794b elementor-widget elementor-widget-text-editor\" data-id=\"5d3f794b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Kotisivut, verkkosivut ja nettisivut. Rakkaalla lapsella tai v\u00e4ltt\u00e4m\u00e4tt\u00f6m\u00e4ll\u00e4 pahalla \u2013 katsantokannasta riippuen \u2013 on monta nime\u00e4. Selv\u00e4\u00e4 on, ett\u00e4 yrityksell\u00e4 pit\u00e4\u00e4 olla kotisivut.<\/p>\n\n<p>Jos yrityksell\u00e4 ei ole t\u00e4n\u00e4 p\u00e4iv\u00e4n\u00e4 verkkosivuja, saattaa kuluttaja mietti\u00e4, ett\u00e4 yritys ei ole edes olemassa.<\/p>\n\n<p>Oletetaan, ett\u00e4 yrityksen nettisivuja ollaan rakentamassa tai p\u00e4ivitt\u00e4m\u00e4ss\u00e4. Mit\u00e4 tulisi ottaa huomioon nettisivujen sis\u00e4ll\u00f6ss\u00e4?<\/p>\n\n<p>Kun tuotetaan sis\u00e4lt\u00f6j\u00e4 verkkosivuille, on hyv\u00e4 pit\u00e4\u00e4 mieless\u00e4 niin lukijat kuin Googlen robotitkin. Hankaluus voi olla siin\u00e4, ett\u00e4 hieman eri asiat palvelevat noita eri \u201dkohderyhmi\u00e4\u201d.<\/p>\n\n<p>Googlen robotit tarvitsevat tarpeeksi sis\u00e4lt\u00f6\u00e4, jotta edes hahmottavat sivujen tarkoitusta ja ymm\u00e4rt\u00e4v\u00e4t asemoida niit\u00e4 hakutuloksiin.<\/p>\n\n<p>Potentiaalinen asiakas taas ei jaksa kahlata raskasta tekstisis\u00e4lt\u00f6\u00e4, vaan sivujen sis\u00e4ll\u00f6n tulisi olla hahmotettavissa kevyell\u00e4 silm\u00e4ilyll\u00e4.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Blogiartikkelit ovat osa yrityksen omaa mediaa<\/p>\n<\/blockquote>\n\n<p>Blogi-v\u00e4lilehti tai Ajankohtaista-v\u00e4lilehti yrityksen kotisivuilla tarjoavat oivan ratkaisun.<\/p>\n\n<p>Muut p\u00e4\u00e4sivut voidaan pit\u00e4\u00e4 kevein\u00e4 n\u00e4kyv\u00e4n tekstin osalta (lukijat) ja blogiv\u00e4lilehdelle voidaan tuottaa yrityksen toiminnasta ja alasta tarkempaa tietoa. Antaa vinkkej\u00e4 ja informaatiota asiakkaille, jotka silt\u00e4 istumalta ovat valmiita syventym\u00e4\u00e4n yrityksen tarjoamaan artikkelisis\u00e4lt\u00f6\u00f6n.<\/p>\n\n<p>Min\u00e4 v\u00e4it\u00e4n (hymyillen), ett\u00e4 suuri osa yrityksist\u00e4 pit\u00e4\u00e4 blogia googlen robotteja varten.<\/p>\n\n<p>Blogisivulle voi koota blogiartikkeleita useista eri aiheista ja n\u00e4k\u00f6kulmista. Samalla tulee k\u00e4ytt\u00e4neeksi kenties juuri niit\u00e4 avainsanoja luontevasti, joilla asiakkaasi hakevat tuotteitasi tai palvelujasi.<br \/><br \/>Blogiartikkelit ovat osa yrityksen omaa mediaa. Artikkelitarjonta kertoo omaa tarinaansa yrityksest\u00e4. Miten asiakkaita pyrit\u00e4\u00e4n palvelemaan; hy\u00f6dytt\u00e4m\u00e4\u00e4n tai viihdytt\u00e4m\u00e4\u00e4n. Blogiartikkelit tarjoavat my\u00f6s oivan tavan kirkastaa mielikuvaa yrityksen asiantuntijuudesta.<\/p>\n\n<p>Oman median pariin voi ohjata k\u00e4vij\u00f6it\u00e4 vaikkapa sosiaalisesta mediasta.<\/p>\n\n<p>Yhdest\u00e4 blogiartikkelista riitt\u00e4\u00e4 iloa usean some-postauksen verran. Ideana on siis laittaa \u201dmakupala\u201d sosiaaliseen mediaan houkuttamaan potentiaalisia asiakkaita lukemaan lis\u00e4\u00e4. Kun some-selailija kiinnostuu ja klikkaa postausta, saapuukin h\u00e4n jo yrityksen omille kotisivuille syventym\u00e4\u00e4n artikkeliin&#8230;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Kotisivut, verkkosivut ja nettisivut. Rakkaalla lapsella tai v\u00e4ltt\u00e4m\u00e4tt\u00f6m\u00e4ll\u00e4 pahalla \u2013 katsantokannasta riippuen \u2013 on monta nime\u00e4. Selv\u00e4\u00e4 on, ett\u00e4 yrityksell\u00e4 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1494","post","type-post","status-publish","format-standard","hentry","category-yleinen"],"_links":{"self":[{"href":"https:\/\/sanasi.eu\/index.php?rest_route=\/wp\/v2\/posts\/1494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sanasi.eu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sanasi.eu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sanasi.eu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sanasi.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1494"}],"version-history":[{"count":16,"href":"https:\/\/sanasi.eu\/index.php?rest_route=\/wp\/v2\/posts\/1494\/revisions"}],"predecessor-version":[{"id":1525,"href":"https:\/\/sanasi.eu\/index.php?rest_route=\/wp\/v2\/posts\/1494\/revisions\/1525"}],"wp:attachment":[{"href":"https:\/\/sanasi.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sanasi.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sanasi.eu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}